average price of baby wipes

average price of baby wipes

Baby wipes are disposable cloths used to cleanse the sensitive skin of infants. These cloths are made from non-woven fabrics similar to those used in dryer sheets and are saturated with a solution of gentle cleansing ingredients. Baby wipes are typically sold in plastic tubs that keep the cloths moist and allow for easy dispensing.

The technology to create disposable non-woven towelettes was developed in the late 1970s, and the first baby wipe products appeared on the market soon after. Originally, due to the expense of the specialized equipment required to produce these products, major brands like Kimberly-Clark's Huggies and Proctor & Gamble's Pampers dominated the market. As the technology matured and became more affordable, smaller brands began to appear. By the 1990s, many large supermarket chains had their own private label brand of wipes made by contract manufacturers. These private label brands entice consumers with their lower prices and increase profits for the supermarkets.

Baby wipes are sold in the diaper section of supermarkets and generally run from three to five dollars for a 64-count tub. They are important to retailers because they help off-set the small profit margins that diaper sales generate. They are merchandised near diapers in the hope that consumers will purchase wipes along with their other infant care products. Wipes are available in different sizes and styles, and a typical store may carry between 10 and 20 different stock keeping units. Total supermarket sales of these pre-moistened towelettes jumped 5% from $251.4 million in 1996 to $263.9 million in 2000.

Baby wipes are designed to be durable enough for heavy duty cleaning tasks, yet still be disposable. The fabric used for the cloths is chosen on the basis of durability, cost, and absorbency. This fabric is then saturated with a cleansing solution designed to be mild yet effective. Packaging is also an important design component and several patents have been granted for containers made specifically for pre-moistened towelettes. These packages are designed to easily dispense single sheets while keeping the towelettes moist until ready for use. Thermo-formed plastic tubs are most commonly used to package wipes in different amounts ranging from a few dozen to several hundred.

Marketers are continually designing new styles, sizes, and fornulations of baby wipes. Large-pack refills and attractive graphic labels are some of the recent innovations in the category. One private-label manufacturer uses Jim Henson's Muppet Babies to differentiate its product from competitors. Some products even have character outlines imprinted on the actual wipe. In Canada, premium quality wipes are marketed as having the advantages of being thicker, more absorbent, greater stretchability, hypo-allergenic, alcohol-free, pH-balanced, and/or unscented. Another factor that has impacted baby wipe design is the trend toward natural products. Marketers routinely add a variety of natural ingredients, such as aloe vera and oatmeal, to increase the consumer appeal of their products.

The material used in baby wipes is a non-woven fabric similar to the type used in diapers and dryer sheets. Traditional fabrics are made by weaving together fibers of silk, cotton, polyester, wool, and similar materials to form an interlocking matrix of loops. Non-woven fabrics, on the other hand, are made by a process that presses a single sheet of material from a mass of separate fibers. Fibers, such as cotton and rayon, are used in this process, as well as plastic resins like polyester, polyethylene, and polypropylene.

Water is the main ingredient and serves as a carrier and diluent for the other ingredients. Baby wipes also contain mild detergents mixed with moisturizing agents, fragrance, and preservatives. The detergents most commonly used are known as amphoteric surfactants, similar to those found in baby shampoos. Sodium diamphoacetate and coco phosphatidyl PG-dimonium chloride are primary surfactants used in wipes. These chemicals don't strip the skin of natural oils and also decrease skin irritation potential. Mildness is a prime consideration given that the wipe solution may be in contact with delicate skin around the anus and genitals.

Humectants such as propylene glycol and glycerine are added to prevent premature drying of the solution and contribute to skin moisturization. In addition, some formulas incorporate oils such as mineral oil, lanolin, or silicones that help to soften skin. Thickeners, such as cellulose derivatives like hydroxymethyl cellulose, control the viscosity of the finished product and keep it the right consistency.

Other ingredients include preservatives, such as methyl and propyl paraben, to ensure the solution does not support microbial growth. Fragrance is usually added to increase consumer appeal and to help over-come body odors, but fragrance-free products are also offered. Featured ingredients may also be added to increase consumer appeal. These include natural ingredients that are known to be kind to the skin such as aloe vera or oatmeal extract.

Packaging used in baby wipes must keep the cloths free from contamination, yet allow for easy dispensing. The package must also prevent the towelettes from drying out. Thermo-molded plastic tubs are the packaging choice for most manufacturers. One common design features a hinged lid that allows easy access to the towelettes. These tubs are produced on injection molding equipment by pumping molten polyethylene plastic into a two part mold. Pressure is applied to the mold externally until the plastic cools. When the mold is opened, the plastic tub is ejected and stored until ready for filling.

There are two primary methods of assembling non-woven fabrics: the wet laid process and the dry laid process.

  • 1 One dry laid process is the "meltblown" method, which is used to make non-woven fabrics from plastic resins. In this method, plastic pellets are melted and then extruded, or forced through tiny holes, by air pressure. As the stream of fibers cools, it condenses to form a sheet. Hot metal rollers are used to flatten the fibers and bond them together.
  • 2 A wet laid process is typically used for softer cloths, like diaper wipes, that use cotton blends. In this wet process, the fibers are made into liquid slurries with water and other chemicals. The resultant paste is pressed into flat sheets by rollers and then dried to form long rolls of fabric. These rolls are then further processed and slit into narrow widths and then perforated or cut into individual sheets. The finished cloths are classified by their dry weight that is at least 1.4 oz/in2 (40 g/m2). Absorbency of the wipes is also an important requirement (quality wipes can absorb between 200% and 600% of their weight in solution).
  • 3 The ingredients used in the wipe solution are prepared in large batch tanks. Depending on the formula requirements, the tank is charged with the first ingredient which is usually water. The tank may be heated during manufacturing to facilitate blending of powders that must be dissolved or other solids that must be melted. The other the ingredients are added sequentially and mixed until homogenous.
  • 4 Onced prepared, the non-woven cloth is fed from storage rolls onto coating machinery, where the cleansing solution is applied. Several methods can be employed in this process. The cleansing solution can be added by running the fabric through a trough of the solution, or sheets of fabric may be sprayed with the formula from a series of nozzles.
  • 5 Alternatively, individual towelettes may be packaged in sealed foil pouches. In this process, sheets of laminated foil are fed into automated equipment which folds them into a small pouch and heat seals three sides to form an open envelope. Simultaneously, another conveyor line feeds the non-woven cloths into the pouch. A liquid feed mechanism, including conduits extending through the stuffing bars, injects moisturizing liquid into the towelette packet simultaneously with the stuffing of the towelette material.
  • 6 Immediately following this operation, another heat sealer closes the pouch tightly.
  • 7 The finished cloths are automatically folded, stacked, and transferred to their final package. In one patented method employed by Rockline Inc. of Sheboygan, Wisconsin, the towelettes are folded and stacked so that they can easily be removed one at a time and then the stack is placed in an inner plastic pack. This inner pack is subsequently inserted into an outer tub with a hinged cover.

Each component used in baby wipes must pass a series of quality check points during the manufacturing process. The plastic packaging must be free from mold defects that could cause leakage or improper closure. The non-woven fabric must be uniformly formed and must meet specific tear-strength requirements. Furthermore, prior to manufacture, the cleansing solution must be thoroughly tested. Development chemists evaluate the product to ensure that it is shelf stable and will not undergo any undesirable chemical reactions. They must also test the formula to ensure that it satisfies the requirements for mildness. The most reliable method used to test mildness is known as the Human Repeat Insult Patch Test (HRIPT). In this test an ingredient, or series of ingredients, is applied to human volunteers (usually on the inside of the forearm). The area is then occluded with a patch material and the spot is evaluated by dermatologists or clinicians after a specified time. Any redness or irritation is assigned numerical value and the scores of all the panelists are averaged. A low average score, such as 0 or 1, indicates that the product is essentially non-irritating.

Before ingredients are added to the batch tank, they are assayed to ensure they conform to all relevant specifications. During manufacture, each ingredient is check weighed before it is added to the batch. Then final batch is tested again for basic specifications such as pH, viscosity, and microbial content.

From a marketing perspective, baby wipes are continually evolving. Supermarkets are planning to boost their declining margins on baby food and national-brand diapers by efficiently promoting private-label baby wipes sales. The market trend is leaning toward larger, more economical size. For example, Huggies recently introduced a 160-count refill package. Smaller travel size packages are also available from some manufacturers. From a technical perspective, as chemists develop new and improved surfactants, future versions of baby wipes will contain milder and more effective cleansing ingredients. Trends in fragrance and featured ingredients will also impact future formulations.

Cramp, Beverly. "Scott Worldwide Personal Care and Cleaning's Packaging of Its Baby Fresh Products." Marketing (January 19, 1995): 21.

Moore, Amity. "Clean and Mean: Super-markets are Using a Dual Strategy of Private Label and Price Sensitivity to Beat Mass Merchants in Baby Wipe Rings." Supermarket News 47, no. 21 (May 26, 1997): 33.

My lovely daughter just turned 16 months old.

Isn’t she cute? I’m a bit biased…

And I just paid for my first box of baby wipes.

Yes, you read that correctly, in 16 months, I haven’t paid for a single baby wipe. I haven’t made any late-night runs to the pharmacy because we’re running low, and I certainly haven’t had to pick any up during a routine Sam’s Club trip. I managed to get myself a year of free baby wipes!

What I did do was strategically utilize sales, coupons, Amazon, and gift cards to obtain 12 months of baby wipes – all for free!

Before I get into strategy, I would like to do a little math just to show you how much this one little act of finagling free wipes can save you over the first year of a baby’s life.

On average, we went through one case of wipes per month. This was a little more when she was a newborn, and a little less as she got older, but it averaged out to a case of wipes every month, or 12 cases in total.

At Sam’s Club, cases of wipes containing 648 wipes are approximately $17.00. You can compare this to Amazon, with their regular price listed at $14.99

So, in total, a year of baby wipes would have cost us $204.

How did I do it?

My strategy was three-fold, and I’m warning you, it’s not simple

Step 1: Determine what price was acceptable for wipes – i.e. the lowest price that wipes would get to on Amazon.

Step 2: Make a little bit of extra Amazon “cash” in the form of gift cards from sites like Opinion Outpost, Swagbucks, or Bing Rewards.

Step 3: Find the absolutely lowest price (including free shipping) on wipes on Amazon and redeem your gift cards for them.

This is a very simplified method for getting free wipes, but bear with me, and I’ll explain.

Step 1: Determine the lowest possible price for wipes on Amazon.

I’ve been couponing for quite a while now – all in moderation, of course – which means that I already knew the lowest price that wipes would drop to on Amazon. If you’re not familiar with rock bottom prices, though, this part could be really tricky!

Let me save you some trouble and just tell you: It’s $0.01 per wipe.

$0.02 per wipe is pretty common – you can find this price most weeks, and it’s better than no sale – but if you want to get the best “bang for your buck” with your Amazon gift cards, then you need to hold out for $0.01 per wipe.

Step 2: Earn some Amazon gift cards

How do you do this?

One of the amazing thing about Amazon gift cards, is that almost every survey and search engine reward site that allows you to make a little bit of cash from home allows you to easily redeem your points or credits for Amazon gift cards. These sites won’t make your rich, but as you can see, they managed to save me a couple hundred dollars in 2014.

3 Ways to Earn Amazon Gift Cards:

1. Use Bing Rewards – My workplace blocks Swagbucks, so at work I use Bing as my search engine. It’s simple! For each 2 searches, you earn 1 point, no matter what. Points can be cashed out for merchandise or gift cards. For example, you can receive a $5.00 Amazon gift card for 475 points.* Amount Earned/Year: $75.00

3. Opinion Outpost – This survey site is one of the best-paying that I’ve found. Like Amazon Mechanical Turk, you won’t get rich on Opinion Outpost, but over the course of the year I’ve made $300 while sitting on my couch and taking surveys while watching TV! Click here to learn more about Opinion Outpost. Amount Earned/Year: $300.00

Pick one, or all three and get to work – you’ll be surprised at how fast the rewards add up!

Step 3: Get Notified when Prices on Amazon hit rock bottom

By now, you’ve done the work. The hard work, that is. You’ve determined the best possible price for wipes on Amazon ($0.01 in case you’ve forgotten), and you’ve earned gift cards to pay for them.

Now, sign up for the Amazon deals email from Ten Minute Savings. Once a week, you’ll get an email from me (I run Ten Minute Savings) listing the best deals of the week, including when wipe prices drop to $0.01 each!

In those weekly emails I’ll let you know what the price per wipe is, if there are any Amazon coupons available, as well as specific instructions for how to order them at the lowest possible price.

Once the price drops, the rest is up to you! Make sure to add those gift cards you worked so hard for to your account before ordering, and just follow the instructions given in the email.

Ok, maybe it’s not simple, but saving even a couple hundred dollars on wipes is nothing to scoff at! Even if you don’t want to scope out a year’s worth of free baby wipes, you could completely cover the cost of those full-price baby wipes by selling all of your baby’s used clothes!

How have you managed to save on wipes? How about other baby costs??

Price of wipes and diapers per average

What's a good price for wipes per wipe and what's a good price per diaper? I know diapers can vary really I want to know if the 32count of wipes at the dollar store for a 1$ is a good deal(they are huggies) and what I should look for in huggies and pampers price per diaper as a good price thank you

To me, a good price is .2 cents a wipe- so, no that wouldn't be a great deal to me on wipes. I get mine ( store brand ) at Target when on sale or Amazon online and they break down to .02! Diapers vary- somewhere around .17 cents is average, but depends on size and everything, you usually get more in a box of newborns than a pack of size 5s, so the cost per diaper usually increases as they do lol. I have 3 yr old twins and we have done lots of diaper research over the past 3 yrs haha

I get my wipes at Sam's Club (Member's Mark brand) and they cost $17.xx for 1,000 wipes. They last us a long time. I also get my diapers there (also Member's Mark) and they cost $39 for 224 diapers.

I buy pampers swaddlers at first and they are around $.20 a piece. Then I buy target brand and a good deal is $.14 a piece. I buy Costco wipes which are awesome. I forget how much they are but they're super high quality.

Look at the ingredients list. My SIL told me to watch out because some brands have and alcohol content which causes diaper rash. Just because its budget friendly doesn't mean its the best thing for your baby's behind.

From what I've researched (all I can do considering I'm stuck in bed), the best places to shop are typically Walmart and Target with the occasional Amazon deal. Target wins out if you get their card and in store offers cartwheel app deals. Use ebates if you can for online purchases too.

Personally I go with Walmarts parents choice. The wipes are 280 count for under $2 and the more you buy the cheaper they are. Newborn and size 1 diapers are around 13-15 cents a piece. I used them with my daughter and had NO issues. I personally think their wipes are stronger than Huggies or pampers. I got a few name brand ones at our shower and they just tore.

14 MIN READ • Updated: 3/29/2018 • Bryan Vu

A fter more than 35 hours of research and weeks of practical testing with a group of seven pairs of parents, and taking into consideration the price, ingredients, wiping performance and a host of intangible qualities, we’ve determined that Babyganics Face, Hand & Baby Wipes are the best baby wipes.

Babyganics wipes clean up messy diapers with ease. They also feel soft and gentle, have a pleasant scent and contain mostly plant-based ingredients. Although they are not the lowest-priced wipes we tested, their price does position them competitively against baby-product giant Pampers and relative newcomer Amazon.

Baby wipes are just about the first things to touch a baby’s skin. But with so many brands of baby wipes, at so many different price points, claiming to be made with natural ingredients or for sensitive skin, it can be hard to know which wipes to choose. However, we did all the testing and research so you don’t have to.

Top Pick: Babyganics Face, Hand & Baby Wipes

Gentle and effective on all your baby’s messes, these wipes feature a mild scent, plant-based ingredients, and a competitive price.

How we chose finalists to test

Our baby wipes finalists are among the most-reviewed products we have researched and tested at Your Best Digs. A simple Google search for “best baby wipes” turns up more than three million results from parenting blogs, forums, magazines and product pages. All of our finalists have more than 100 user reviews on Amazon, and some of them have well over 1,000.

Led by these user reviews, and with guidance from the bloggers such as Momtricks, and analysis of online market share, we chose eight of the top-selling natural, sensitive and fragrance-free wipes – the ones that claim to be the best baby wipes for newborns or the best wipes for sensitive skin. Carefully observing scent, softness, thickness, texture, moisture and strength, our seven testers wiped baby bottoms, hands, faces and furniture.

We tested the two leading brands’ natural wipes, an up-and-comer and several smaller players.

Only 30 years ago, caregivers were still wiping baby bottoms with wash cloths. It wasn’t until 1990 that Huggies introduced the first widely available disposable wipes, revolutionizing the way we changed diapers. Today, baby wipes are a $1.24 billion industry in the U.S. alone, with steady worldwide growth. Demand for these convenient products continues to grow thanks to rising household incomes, busier lifestyles and constantly improving manufacturing methods. While there is a strong movement among new parents toward reusable wipes (and diapers), disposable baby wipes are still the established choice for caregivers at home and on the go.

Eco-friendly, natural and sensitive baby wipes are a relatively recent and growing facet of the industry. This trend is in response to consumer demand for wipes that are safe for babies and better for the environment. As the economy improves, mainstream and boutique brands are introducing and improving baby wipes made with high-value features like plant-based ingredients and natural fibers.

Features to look for in baby wipes

Caregivers’ preferences vary across the board when it comes to baby wipe features, and there is a wipe on the market for every preference. Do you want a thick yet soft wipe, or a light, untextured wipe? Do you prefer scented or unscented? Are you concerned about the percentage of plant-origin ingredients and materials, or is price your primary driver? Or maybe you only care that your wipes are available at your favorite store.

For our testing purposes, we selected key features from our own experiences with personal care wipes as well as noting some of the more commonly cited product features. We considered the measurable features of cost, size, ingredients and materials used, as well as more subjective features like softness, thickness and texture.

Cost – As is often the case, with baby wipes it usually pays to buy in bulk. Purchasing several packs of wipes at a time can often save you a few cents per wipe, and that savings can be significant if you’re stocking up. Each brand of wipes offers different amounts of wipes per package, so we found it helpful to look at price per wipe when comparing cost.

Size – A baby wipe needs to be small enough to easily dispense, but big enough to create a sense of security when wiping a very messy diaper. Much like other paper products – facial tissues, toilet paper, paper towels – consumers expect a baby wipe to be a standard size, give or take fractions of an inch, or it will feel odd and negatively influence the wiping experience. Few brands even mention size on their packaging, apart from providing the dimensions of the individual wipes.

Natural ingredients – Because a baby’s skin is still developing, irritation can develop very easily. As Babyganics says, “babies’ most sensitive places are also the messiest.” Harsh additives and excessive friction can contribute to skin irritation, diaper rashes and discomfort. Manufacturers of baby wipes need to find a balance between mild, non-irritating ingredients and those that will be effective enough to clean with as few passes over the skin as possible.

While formulations vary, baby wipes generally contain similar types of ingredients: cleansers, moisturizers, preservatives, fragrance, thickeners and featured ingredients like aloe or vitamin E.

Wipe materials – Baby wipes are made from nonwoven fabrics that usually comprise a combination of natural and synthetic materials. None of the wipes we tested are biodegradable, compostable or flushable.

Strength and durability – Nobody wants a wipe to break in the middle of a diaper change. And while none of the wipes we tested broke mid-wipe, some of them tore or stretched easily when removing them from the package, which can be frustrating when trying to change a squirming child. Our “tug test” put each kind of wipes up against a gentle two-hand tug to see how easily it would break and how well it would hold its shape.

The intangibles – Softness, texture and thickness are a kind of trifecta of difficult-to-measure, yet very important qualities in a baby wipe. Each quality affects the wipe experience, and often a combination of the three can improve or detract from the experience.

Softness is a quality one would expect in all baby wipes. When considering a wipe’s softness, we looked at its feeling in the hand and whether its texture felt harsh or gentle. In some cases, thickness tipped the scales in favor of one wipe over another.

Scent and moisture are also subjective and subtle qualities in a wipe. A mild or unobtrusive scent is preferred among our test group and presumably among targeted consumers. As for moisture, testers agreed the ideal level is a “know it when I feel it” middle-ground. Too wet, and it dripped when it shouldn’t. Too dry and it didn’t feel effective in its purpose. Somewhere in the middle was the “just right” moisture level we expected.

We distributed packages of wipes evenly among the seven testers, ensuring each type of wipes was tested by at least four people. Each tester was given several days to test their wipes for diaper changes, after-meal cleanup, wiping runny noses and other household and on-the-go uses.

Then, each tester was asked to take a survey and rank each brand’s scent, softness, texture, thickness and moisture on a scale of one to five, with one being the worst and five being the best. Once all the surveys were complete, we averaged the scores of each quality to see which wipes impressed our testers the most. We also asked testers to share any comments about using the wipes, as well as whether they would purchase those wipes in the future. Using this data, we also calculated a “wiping” score to complete the evaluation.

It’s important to reiterate the personal nature of preferences in these categories. Even in side-by-side tests, the differences in these qualities tended to be subtle and highly subjective. This observation explains the myriad wipes on the market, and certainly makes it tricky to name a winner. However, some wipes received consistently higher overall rankings than others, so we’ve graded below according to those ratings.

The top eight brands of wipes we used range between two cents per wipe and six cents per wipe on Amazon. If you’re using a conservative 500 wipes a month, that’s a difference of $20 a month – $240 a year – if you choose the least expensive wipes over the most expensive.

Most wipes will hold up well when stored for two years or more in a closet, pantry or bathroom. The exception in our testing group is Water Wipes. As we discuss below, the lack of preservatives in these wipes shortens their shelf life compared to other brands, so the manufacturer recommends using them within 15 months of purchase.

For some brands, it is significantly more economical to buy in bulk. Kirkland Signature are the least expensive wipes we tested, at less than two cents per wipe – but only when you purchase a box of 900 wipes. If you wanted only 400 wipes, for example, you could pay seven cents per wipe for the same product.

Ingredient test: additives and fabrics

All of the wipes we tested are marketed specifically on their natural or sensitive ingredients, and in fact all of them are hypoallergenic, alcohol free and free of dyes. Packaging claims include “plant-based ingredients,” “chemical free,” “hypoallergenic” and “naturally scented.” Several of the brands print their ingredients on their packaging or website as a chart listing the purpose of each substance, and most have detailed information about their ingredients and fabrics online.

The only wipes we tested without chemical preservatives. Water Wipes also have a pleasant scent that doesn't linger on the skin.

Chemical preservatives are an added ingredient in all of the wipes we tested except Water Wipes. Babyganics, Pampers, Amazon, Kirkland and Seventh Generation each include Sodium Benzoate, a common synthetic food and cosmetics preservative. Four of the brands – Kirkland, Amazon, Huggies and Bloom – include Phenoxyethanol, a preservative controversial for its possible toxicity or allergic reaction, especially when used around the mouth.

Babyganics, Bloom, Seventh Generation and Water Wipes all contain a majority of plant-derived ingredients, which is our expectation of “natural” baby wipes. The remaining wipes include multiple other chemicals that, while common in cosmetics and other personal care products, don’t seem to jive with the “natural” or “sensitive” label.

Water Wipes certainly stand out in this category. Marketed as “the world’s purest baby wipe,” Water Wipes contain only two ingredients: water and grapefruit seed extract. The obvious benefit of this is the inclusion of fewer potential allergens or irritants. Grapefruit seed extract is a natural skin conditioner and frequent ingredient in skin care products. Because there are no preservatives in these wipes, the manufacturer recommends using them within 15 months of purchase.

The Amazon brand embraces an extra level of transparency in the sharing of ingredient information. A QR code on each individual package allows you to see the geographical origin of every ingredient in that package, as well as its manufacture and expiration dates. For example, the water used in Amazon’s wipes comes from White Lick Creek Aquifer in Mooresville, Indiana. While it may not affect the wipe’s cleansing ability, this level of detail may give consumers more peace of mind or simply warmer feelings about the brand.

As for fabrics, Bloom wipes are 100% naturally derived cellulose. Pampers, Amazon and Water Wipes use 100% synthetic fibers. Seventh Generation, Babyganics and Huggies wipes include a combination of plant-based cellulose and synthetic fibers. Kirkland advertises that their wipes are 70% TENCEL fiber, a naturally derived cellulose fiber, but they do not share what the other 30% of the material is.

The size test: physical dimensions

Does the size of the individual wipe make a difference in its wiping ability? In a word, our testers said no. Kirkland’s “extra-large wipe” is only a quarter-inch larger than Babyganics, the next largest wipe, which isn’t noticeable. Testers did notice that Water Wipes and Seventh Generation wipes have a slightly smaller feel in the hand, but specifically cited no noticeable difference in effectiveness for their smaller size.

Seven of the eight wipes tested were marked “unscented,” “fragrance free,” or “perfume free” – and Water Wipes’ two-ingredient composition implies this quality as well.

All of the wipes have some kind of scent – none of them smells like nothing – even those marketed as “unscented” or “fragrance free.” Babyganics and Water Wipes came in at the top of the list here with pleasant scents that didn’t linger on skin. Babyganics’ scent is a lightly floral fragrance, while Water Wipes has a clean, astringent, almost fruity smell. Amazon Elements and Seventh Generation also got high marks for their mild, soapy fragrances.

Kirkland wipes turned off several of our reviewers, who said they had a “chemical” smell.

The touch test: softness, texture and thickness

Testers were divided on these three qualities. Pampers and Babyganics were the top softness performers, with especially high marks compared to the other brands. Pampers credits their blend of plant-derived rayon and polypropylene for the “fabric-like feel.” But that wasn’t enough for either one to get the highest marks for texture, which went to Bloom, and thickness, which went to Huggies and Pampers.

Texture on baby wipes is created by stamping or weaving a pattern or picture into the surface of the wipe. Six of the eight wipes have textures, including ducks and clouds, polka dots, and wavy lines. Water Wipes and Babyganics are simply smooth cloth with no specially created texture.

Seventh Generation wipes are relatively thick with a stamped texture, but because they’re not soft they feel stiff and not pliable enough for the inevitable crevices that need to be cleaned. Babyganics, however, is a thinner, softer wipe with no stamped texture that still feels very effective at clean-up.

In these categories the personal preferences really shone through. For example, some testers rated Amazon wipes as “too coarse” and “too papery,” while another noted they were “among the best wipes I’ve tried.” One tester gave Babyganics the lowest score possible for texture and thickness, while another gave the same wipes the highest score possible in those categories.

A consistent performer for diapers, hands and faces. No lingering smell, and an all-around solid performer.

Amazon, Pampers and Seventh Generation tied for first in this category, achieving that “just right” level of moisture that’s so hard to define. Some testers thought Water Wipes were “too wet” – although one tester noted that is her preference. Babyganics had median scores, but two testers noted the wipes were “not wet enough at all.”

Using an admittedly unscientific method, a “tug test” was administered to each kind of wipes to determine breakability and stretchiness. Huggies wipes consistently broke with only one tug, and also occasionally tore when dispensing from a Huggies-brand container. Seventh Generation, Bloom and Kirkland all tore on the third or fourth tug, with minimal stretching. Amazon, Babyganics, Water Wipes and Pampers all stretched significantly and held up to seven or eight tugs before breaking.

All of the wipes performed adequately on post-meal cleanup of hands, faces and high chairs. Testers noted a few areas of sensitivity, however. One tester stopped using Amazon wipes on her children’s faces and hands because “the kids hate the taste.” Another stopped using Huggies wipes altogether after kissing her daughter’s recently wiped face and musing, “If they taste that bad I’m afraid to use them” for further diaper changes.

In our testing, all the wipes stood up well to the rigors of wet and soiled diapers. Babyganics was a stand-out, cleaning messy diapers with fewer wipes than the other brands required. Bloom was labeled “efficient” by our testers, and Seventh Generation also performed well. Surprisingly, the most breakable wipes – Huggies – also had a high wiping score.

Bottom of the heap? Kirkland wipes didn’t have the thickness or texture to clean a mess in one or two wipes, so big messes required multiple passes with multiple wipes. Water Wipes also disappointed with soiled diapers, with one reviewer noting a damp washcloth would have been more effective.

Because there wasn’t one kind of wipes that topped every category, we took a close look at all of the wipes’ features, measurable and otherwise, and carefully considered our choice for best baby wipes. Our reviewers generally agreed that scent, wiping efficiency, natural ingredients and price are their highest priorities in choosing baby wipes, so we gave those qualities more weight as we made our final rankings.

Babyganics Face, Hand & Baby Wipes

Gentle, yet effective and plant-based ingredients make Babyganics a great multi-purpose product.

If you’re looking for hypoallergenic wipes with mostly plant-derived ingredients, efficient wiping ability and a pleasant scent at a competitive price point, you can’t go wrong with Babyganics Face, Hand & Baby Wipes. Our testers loved their scent and softness, noting especially that the scent – however pleasant – did not linger after wiping. This brand also wiped out the competition at diaper-changing time, requiring fewer wipes per change than any other brand, which definitely saves money in the long run. And with a regular price of $14.99 for 400 wipes, they’re a good buy for a mostly all-natural product.

Babyganics are truly well-rounded, all-purpose wipes. While most of the other wipes we tested were adequate for diaper changes, Babyganics was also a superstar at wiping messy faces, fingers, and surfaces. This all-around quality is extremely valuable for caregivers who may also be spending money on products like baby face wipes or extra paper towels.

Although they’re not the most natural wipes we tested or the least expensive, the overall experience of the Babyganics wipes won us over in the test to choose the best wipes for our babies.

  • Babyganics has a pleasant scent that doesn’t linger on the skin.
  • Thinner than the rest, yet it cleaned up diapers with fewer wipes than any other brand.
  • Sold as a natural product, Babyganics contains a majority of plant-derived ingredients.

Because of the subjective nature of these products, several other brands earned honorable mentions among the best baby wipes. If your top priorities are minimal ingredients, plant-derived materials, or extreme softness, these three finalists are worth your consideration.

Water Wipes need to be at or near the top of the list for anyone looking for the most natural baby wipes, or for the best baby wipes for newborns or babies with sensitive skin. Truly, ingredient lists don’t get much more “natural” (or minimalist) than water and grapefruit seed oil. High marks for scent and decent performance in all-around wiping balance out the slightly higher price. If you want truly natural baby wipes and price isn’t your main driver, these are the wipes for you.

Seventh Generation was a consistent performer in diaper changes and on messy hands and faces, without leaving a residue or lingering smell behind. Ingredients are almost all plant-derived and the wipes themselves are made from 70% plant-derived cellulose. They’re not the softest or most friendly wipes we tested, but more than one tester named these their favorite.

Pampers scored very high in our tests, with especially high marks for softness, which is an important concern when selecting sensitive baby wipes. They’re not quite “natural” wipes, with several synthetic chemicals in their formulation, but testers liked their gentleness and light scent. And with a price point of $0.02 per wipe, these are an exceptionally good buy.

It’s evident that the folks at Amazon have done a lot of homework on what consumers want in baby wipes. If we consider the purchasing experience side by side with the product itself, Amazon Elements has an edge on the competition. It’s good to know what’s in your baby wipes; it’s downright impressive to be able to track the source of every ingredient too. Testers found the wipes rather thin and not particularly soft, but overall, these are average wipes with a great price.

Another middle-of-the-road wipe that got the job done without any kind of bells and whistles, Bloom just didn’t stand out to our testers. The almost-all-natural ingredient list and 100% natural fabric go a long way to recommend this brand, although the addition of possible irritant Phenoxyethanol might give some caregivers pause.

These medium-thick, relatively soft wipes feel like they could tear at any minute. At $0.05 per wipe for 448 wipes, it’s at the higher end of the price range of the wipes we tested. And the inclusion of Phenoxyethanol and Cocamidopropyl Betaine, among other synthetic additives, belies the “natural” in this wipe’s name. They’re champion wipers, but if you’re looking for truly natural wipes, these don’t really fit the bill.

Budget wipes well-known to caregivers shopping at Costco, the smell of these “unscented” wipes put off our testers. Firmly falling to the bottom of the group in most categories, these wipes couldn’t stand up to their higher-quality competitors. When purchased in bulk (900 wipes per box), this product prices out at less than two cents per wipe, so that could be a deciding feature for many consumers. However, the cost savings doesn’t feel as significant when you end up using more wipes per diaper change compared to the other brands.

Caregivers want a gentle, mildly scented, effective product when selecting the best natural baby wipes for their needs. There are some great choices out there that cater to specific preferences for few additives, extra softness and enhanced manufacturing transparency. For our money, Babyganics Face, Hand & Baby Wipes are the best natural baby wipes in overall performance, price, and those all-important intangibles that combine to make your wiping experience feel “just right.”

Top Pick: Babyganics Face, Hand & Baby Wipes

Effective multi-purpose wipes with just a mild scent, plant-based ingredients, and competitive pricing.

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Bryan Vu • Editor

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Washing & care of your Cheeky Baby Wipes kit

Baby Wipes Container Questions

Out and About Questions

Cloth Sanitary Pad Questions

If you think about it, there’s less poo on a baby wipe than if you have a massive explosive poo which goes all over their vest or romper and you don’t throw those away do you? Most of the poo goes on the first wipe which you do with the nappy so there’s very little actually left on the wipe..

Should I dry the baby wipes before re-using? You don't need to dry your wipes every time, but we recommend at least every other time to keep your wipes hygienic and make them last longer. If you're in a rush, just pop your clean wipes back into the fresh wipes container with some fresh water and essential oil solution

How hot should I wash them? Do you recommend any particular washing product? The hotter the wash, the more hygienic your wipes will be, so if you've got a towel or bedding wash going on at 60c, pop your cream or white wipes in with them.

Coloured wipes should be washed with other dark colours, at a maximum temperature of 40c. We recommend using an antibacterial washing product like Dettol Antibacterial Laundry wash which is cloth nappy safe and can be used on washing from 20c.

How often should the wipes be washed / refreshed? I have a wash going on at least on alternate days which is perfect for the wipes. The wipes will stay fresh for 2 – 3 days before they need to be refreshed.

Won’t the baby wipes stain or become discoloured over time? Because you’re pre-soaking all the wipes in the mucky wipes container in plenty of water after use, this prevents stains from setting. As with all cloth some stains are very hard to shift (Spag Bol is a nightmare!), but drying your wipes in the sun now and again really helps. Staining is also much less obvious on coloured wipes.

My wipes smell musty – help? Used properly your wipes shouldn’t smell musty. It may be a few days since you changed the soaking solution, or you may have used warm water to soak your wipes, or left them in a warm place? Just pop the wipes in the washing machine and then change the fresh wipes soaking solution and you’ll be ready to go again.

My wipes are stained or aren't washing well - help? Some trouble-shooting tips

  • The Mucky Wipes container should be filled with water to the marked fill level, so that the stains don't have a chance to set
  • Always loosen the drawstring on the wash bags so the wipes wash with the rest of your wash .
  • Wash on a standard 40 degree wash, not an eco or rapid wash which is generally only for very lightly soiled items. Once a week, wash at 60 degrees with your towels or bedding

If your white wipes have gone a bit grey through washing with coloured items, try washing them once with a capful of bleach and then wash them once again to rinse through. It spruces them up a treat!

Are the boxes dishwasher safe? Just rinsing the boxes each time you change the soaking solution is usually enough, but you can wash them in hot soapy water now and again.

Do I have to wash the Out and About bags? No, we recommend that you don’t unless they are VERY soiled as repeated washing can damage the waterproofing. The Mucky bag mesh insert is of course fully machine washable to 60 degrees.

How often should I change the soaking solution in the containers?We recommend that the water and essential oil solution in the containers is changed on alternate days to keep your wipes fragrant.

Can I use warm water to soak the wipes? No, using warm water means your soaking solution needs changing more frequently as it can encourage mould.

My wipes aren’t wiping off poo well – why?Your wipes might be too dry, they need to be wet enough to squeeze a drop or two of water out of each one before use. 500ml of water (or fill to the top line on the box) is sufficient to soak 25 wipes properly, just squeeze before use.

Essential Oils & Baby’s skin

How much water and essential oil do I need to add to the container? 500 ml (the top fill level on the fresh box) of water is sufficient to soak 25 wipes properly, with 4 - 5 drops of the appropriate essential oil blend. It is better for the wipes to be too wet than not wet enough. The mucky box should be filled to the level marked.

How long will the essential oil last?Assuming that you use 3 – 4 drops per time and change the wipes on alternate days, the 10ml in the kit should last you about 6 months.

Can I buy more of the essential oils? Of course, they come in 10ml, 50 ml & 100ml sizes..

I don’t know much about essential oils – are they safe to use on babies?Midwives recommend that you use just plain water for the first 6 weeks of your baby’s life. You can use your Cheeky Wipes with water, but only soak as many as you’ll need for a day (about 10) as the lavender acts as a mild preservative.

Can I use other essential oils? Of course. We’ve blended our essential oils to create the optimum mix of fragrance and their intrinsic properties, but you can use your essential oils of choice.

Can I use the oils directly on the skin? No, we don’t recommend that either essential oil blend is applied neat on the skin because of the small chance of allergic reactions.

Are they suitable for sensitive skin? Absolutely. Helen suffers from Eczema herself and this is one of the reasons that she developed the kit as disposable wipes caused so much irritation to her hands. In fact Lavender and Chamomile are often used for the treatment of eczema.

Baby Wipes Questions

Can I use the wipes on baby’s face?Yes, they’re brilliant for cleaning up after mealtimes and often prevent Helen’s children from going off to nursery with marmite in their eyebrows! Be gentle around their delicate eye area though.

Can Cheeky Wipes be used from birth? I used my Cheeky Wipes (with the lavender and chamomile solution) from Day 2 with all younger children (now aged 4, 3 and 8 momths), although Midwives advise using just plain water for the first 6 weeks. They’re also GREAT for removing that sticky meconium!

Are the wipes soft? What are the baby wipes made from? Yes – they’re made from high quality terry towelling or bamboo viscose and are very soft.

Will one set of 25 baby wipes be enough? Can I buy extra wipes? Good question but it’s sort of like asking ‘How long is a piece of string?’, LOL.

Do the wipes come in different sizes? Cheeky Wipes™ come only in a standard size, 15cm square (which is the same size as your hand, no point in being any bigger!) to fit snugly in our containers.

What else can the wipes be used for? In our house they get used for just about everything - wiping the table after meals, clean up during and after painting sessions, wiping baby milk and puke off just about anything. I use Cheeky Wipes and olive oil to take my make-up off before bedtime – fabulous, your mascara just melts away and it isn’t greasy at all! The weirdest thing I’ve heard of them being used for was wiping a dogs paws and bottom when it had come from outside after having a poo!

I have a toddler and new baby – how many wipes will I need?Use the amount of disposable wipes that you use weekly as a guide - one packet of disposable wipes equates to about 25 Cheeky Wipes&trade.

Can I use the baby wipes on toddlers? Of course, you just need to catch your toddler first!

Out and About Questions

Will the out and about bags fit in my changing bag? Absolutely, they fold up really small and will fit easily into any changing bag.

How many baby wipes do I need for a day out? I usually take 4 or 5, depending on how long I’m going to be out for and whether it includes a lunchtime or snack. I just pop that I don’t use back into the fresh wipes container when I get home.

Do I need to wash all the bags after I’ve used them? Just the mesh bag insert on the mucky baby wipes bag should be washed. The waterproof bags should only be washed occasionally to maintain their waterproof qualities.

What about big poos? Cleaning big poos is easy-peasy with Cheeky Wipes™ because cloth has more traction than a disposable wipe which tend to smear. See our ‘what about poo?’ page for more information.

Why can’t I just use flannels / cotton wool and water? There’s no reason why you can’t – in fact when I started using washable baby wipes, I initially cut up an old towel which worked fine until they started to fray at the edges. My husband insisted I threw them out because they looked like rags for cleaning the car!

<9gt;How long does a cloth pad last in comparison to a disposable (otherwise how should I know how many I might need!)? I find them at least as absorbent as disposable pads (but everyone's flow is different). The bamboo & minky pads are more absorbent than the cotton pads which need to be changed more regularly. I have been caught short on the first day of my period, with just one bamboo & minky pad to last me all day and I have managed - obviously I would have preferred to change it at lunchtime, but didn't have that option and was fine!

Due to the blood, do they need to be soaked?Either soaked or immediately rinsed works best I tend to take mine off and immediately rinse it in the sink, giving a bit of a scrub with soap to remove most of the blood, but cold soaking works well for the more squeamish which is why we provide the mucky box in full kits.

You can add on a wet bag, would that do (i.e. No soaking)? That is another option, but I do recommend rinsing as soon as you take it off.

How do you wash them? Ideally, every two to three days, on low temperature (washing on a high temperature will &;set' the bloodstains, so a 20 or 30c wash is ideal.

But as they need a special low temp wash such a small wash doesn't seem eco friendly- any suggestions? I don't wash them by themselves, I bung in whatever other coloured clothing I need washing, it all washes fine together, without needing higher temperatures. Mud in particular washes out better at low temperatures!

Are they like cloth nappies in the sense that you wash with no conditioner and have to be a bit careful to prevent a detergent build up? I don't think it makes much difference to the pads, as I say, I wash with whatever else I have needing washed, but on a low temperature, long wash. That being said, I don't use fabric conditioner anyway, but a magna ball as I have really sensitive skin.

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